![]() ![]() ![]() "Plus in terms of social media and blogs they’re very shareable.” Attending trade showsĬuppleditch believes that having a physical presence is crucial: "Licensing trade shows are the main way to attract clients. "I increasingly use them to showcase my work, especially surface pattern collections," she says. Osborne advocates the use of 'look books' for clients to download directly from her website. ![]() "The practice of creating mock-ups can be very useful not just to potential clients but also to you as a designer," says Osborne, though she adds, "most licensors are used to translating designs in this way, so it’s not essential". Presenting your designs professionally is imperative, and it’s important to take a focused approach to preparing your portfolio. Osborne allows clients to download her look book directly from her website ![]()
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